RAES ON WATEGOS
Byron Bay, NSW, Australia
Repositioning Execution
Full Property & Brand Reposition
Complete experience revision and refine across all revenue streams of hotel, spa, food and beverage.
Holistic brand revitalisation including touch points, customer journey, digital presence, partners and industry re-assertion.
Brand expansion support from a single property to multiple guest offerings domestically and overseas. Assessment of potential opportunities as well as oversee the roll out of new properties / experiences already at play within the Raes Collection.
During Francesca’s four years as General Manager she successfully transformed Raes on Wategos in Byron Bay into Australia's most renowned boutique hotel, earning a reputation for style, quality, and excellence. The guest experience throughout the hotel, restaurant, cellar bar, and spa has become the standard for luxury accommodation in the country.
Her attention to detail and her commitment to providing an exceptional guest experience set the hotel apart from its competitors. Under her guidance, guests could expect nothing but the best when staying at Raes.
Francesca's impact was significant. Her own unique style and elegance helped shape our dream of creating a unique experience which combines European excellence with Australia’s bohemian relaxed surf culture.
Her dedication and passion for hospitality allowed her to create a unique experience that guests would remember for years to come. Without her leadership, Raes would not be the success story it is today.
Antony Catalano — Owner, Raes on Wategos